Directing authority
PARTNERSHIP OPPORTUNITIESNOV 27–29, 2026 · VEC DONG ANH
PARTNER WITH USTO CREATE A NEW FESTIVALICONCONNECTING HANOI TOTHE WORLD
EVENT SCALE
VEC South Square, Dong Anh · 43,000 m²
SCALE & OPPORTUNITYWHY YOUR BRAND SHOULD BE AT
WHY YOUR BRAND SHOULD BE AT
FIREBEAT
150,000+
Visits
Expected over three event days at VEC Dong Anh.
20M+
Digital impressions
A comprehensive multichannel media campaign.
100+
Press & TV outlets
Media partnerships and on-site coverage.
VINGROUP
Connected ecosystem
Reach premium residential communities & VEC partners.
SPONSORSHIP BENEFITS
8 BENEFIT CATEGORIES FOR OUR SPONSORS
Exclusive1. Official entrance branding
Place your brand at the centre of the entrance arch, welcoming 150,000 visits over three days.
Brand activation booth2. Prime 60–150 m² booth locations
A prime location in the central plaza, giving your brand space to host immersive experiences and engage visitors.
Festival-wide POSM3. Brand visibility across the festival
Appear on flags, standees, visitor maps, wayfinding signs and more than 400 sales points throughout the venue.
Exclusive Payment4. Exclusive Payment Operations
Boost on-site conversion rates with exclusive payment solutions and prominent brand recognition across all cashless top-up points and transactions.
Stage / LED5. Visibility on the concert stage
Run your brand's TV commercial and display your logo on the main stage's large LED screens during concerts attracting more than 50,000 fans.
Menus & Food Guide6. Placement in menus & the food guide
Feature your brand in the festival food guide, printed food maps and visitor offers.
Merchandise7. Co-branded merchandise & gifts
Produce and distribute exclusive co-branded publications and gifts directly to visitors and artists.
VIP Lounge8. VIP Lounge naming rights
Exclusive naming rights and branding for the premium two-story VIP Lounge, hosting embassies, journalists, artists and strategic partners.
SPONSORSHIP PACKAGES
5 TIERS OF FLEXIBLE SPONSORSHIP
Strategic & Gold Partnerships (Tier 1 & Tier 2)
✦ TIER 1 · STRATEGICONE EXCLUSIVE POSITION
STRATEGIC TITLE PARTNER
Strategic Partner
The festival's highest level of benefits: full category exclusivity, VIP Lounge naming rights and maximum brand prominence across publications and stages.
SPONSORSHIP VALUE
VND 3 BILLION
✦ TIER 2 · GOLD SPONSORLIMITED TO 3 BRANDS
OFFICIAL GOLD SPONSOR
Gold Sponsor
High-impact visibility at the entrance, on main-stage LED screens, at a large central booth and across extensive promotional materials.
SPONSORSHIP VALUE
VND 1.5 BILLION
Specialist & Service Partnerships (Tier 3–Tier 5)
Tier 3Culinary zones
SILVER SPONSOR
Silver Sponsor
Targeted visibility within themed culinary zones, with a premium booth and placement in the festival food guide.
Sponsorship valueVND 500 MILLION
Tier 4Specialist categories
OFFICIAL PARTNER
Official Partner
For brands partnering in specific categories: beverages, digital payments, transportation, telecommunications and healthcare.
Sponsorship valueVND 200 MILLION
Tier 5Infrastructure & Services
SERVICE PARTNER
Service Partner
Provide products, equipment, technical infrastructure, sound and lighting, or media solutions to support the event.
Sponsorship valueVND 100 MILLION
DETAILED SPONSORSHIP BENEFITS
← Swipe to see all 5 sponsorship tiers →
| Benefit | Strategic | Gold | Silver | Official | Service |
|---|---|---|---|---|---|
| Sponsorship value (VND) | VND 3 billion | VND 1.5 billion | VND 500 million | VND 200 million | VND 100 million |
| Category exclusivity | 100% exclusive | — | — | — | — |
| VIP Lounge naming rights | Exclusive | — | — | — | — |
| Entrance & Venue Branding | Largest placement | Central placement | Logo | — | — |
| Stage LED Commercials | 12 slots/night | 8 slots/night | 4 slots/night | Logo loop | — |
| Activation Booth | 100 – 150 m² | 60 – 80 m² | 36 m² | Zone | By agreement |
| Festival-wide POSM | 100% of outlets | 50% of outlets | By zone | — | — |
| Food Guide Placement | Cover & Double Spread | VIP Full Page | Standard Page | Logo | Logo |
| VIP Tickets & Gala Dinner | 50 VIP passes | 30 VIP passes | 15 VIP passes | 10 passes | 5 passes |
Festival Partners
Organisers
Firebeat Founding Partners
Ticketing partner
Mobility partner
Media partner
GET IN TOUCHREQUEST YOUR SPONSORSHIP
REQUEST YOUR SPONSORSHIP
PROPOSAL
The External Relations & Partnership Development team (VEC Dong Anh) will send the detailed proposal and contact you within 24–48 business hours.
FESTIVAL ORGANIZING COMMITTEE
External Relations and Partnership Development Team
Vietnam Exposition Center (VEC), Dong Anh, Hanoi
Hotline: 0399 294 268
Email: [email protected]
REQUEST SPONSORSHIP PROPOSAL & INFORMATION
Please complete our official online registration form to receive the comprehensive Partnership Deck, master venue layout, and dedicated consultation on tier exclusivity.
Fast Response: The Organising Committee will respond and send materials within 1–2 business days.
Exclusive Benefits: Complete breakdown of stage TVC slots, activation pavilions, and multi-channel campaign reach.
Data Privacy: All corporate and contact information is strictly protected under our data policy.