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Exhibitor Invitation27–29 November 2026 · VEC Hanoi

Join
Firebeat

Create your brand's breakthrough moment at Firebeat

South Square, Vietnam Exposition Center (VEC), Dong Anh, Hanoi · 136 pavilions · 400 sales points · over 150,000 passionate food and music lovers across 3 festive days.

Booth Invitation
Festival crowd, live stage, and food pavilionsZone sign: Hanoi HeritageZone sign: Asian FlameZone sign: Global FireWORLD CHEF'S GRAND FEASTBEAT BOULEVARD

Why your brand shouldbe at Firebeat 2026

43,000
m² festival grounds
03
Festival days
136
Booth pavilions
400
Sales & tasting points
5,000
Dining seats
~150,000
Attendees over 3 festival days
30
International chefs
100+
Interactive experiences

Every Culinary Identity
Has Its Its Own Stage

5 Curated Zones. Hover over or tap each zone to see its culinary focus, then click “Select This Zone” to apply.

Exhibition space illustration for Hanoi Heritage
Zone 01 · 4,000 m²

Hanoi Heritage

Iconic Hanoi & Vietnamese Gastronomy

Hanoi Heritage Zone Sign
Floor plan: Coming Soon

4 Specialty Pavilions & Arenas

Illustration for Fire Kitchen

Fire Kitchen

Live pitmaster cooking arena & charcoal masterclasses

Click to Select →
Illustration for Beverage Zone

Beverage Zone

International craft beer, wine pairings & signature cocktails

Click to Select →
Illustration for Family Zone

Family Zone

Artisanal desserts, pastries & family-friendly dining

Click to Select →
Illustration for Premium Dining

Premium Dining

VIP culinary showcase & bespoke dining experiences

Click to Select →

Participation Formats

Six booth formats designed to maximise brand visibility and smooth operations for more than 150,000 visitors.

Illustration for F&B Standard Booth
01
F&B STANDARD

F&B Standard Booth

Most Popular

Signature dishes, street food & quick bites

Prime central food street corridor placement
Standard size: 4m × 4m
Full 3-phase power, water & POS readiness
Illustration for Brand Activation
02
BRAND ACTIVATION

Brand Activation

Max Visibility

Product sampling, consumer trials & interactive games

Main boulevard frontage with maximum footfall
3-sided open interactive booth architecture
Viral photo-op zones & direct sampling space
Illustration for Pop-up Restaurant
03
POP-UP DINING

Pop-up Restaurant

2-Story Pavilion

Bring your restaurant's flagship dining experience to the festival

2-story container structure or open pavilion
Sit-down dining lounge for 50–100 guests
Full commercial hot kitchen & integrated bar
Illustration for Master Chef Collaboration
04
CHEF COLLAB

Master Chef Collaboration

Bespoke Creation

Brand × International Pitmaster × Firebeat Collab

Signature menu co-created with celebrity chefs
In-booth live cooking demonstration stage
Dedicated PR & media spotlight campaign
Illustration for Beverage & Mixology Lounge
05
BEVERAGE & BAR

Beverage & Mixology Lounge

Mixology Hub

Craft drinks, mixology artistry & experiential bar

Positioned along the main performance stage axis
Commercial chiller & draft beer infrastructure
High-energy social lounge & vibrant crowd flow
Illustration for VIP Premium Dining
06
VIP GASTRONOMY

VIP Premium Dining

VIP Exclusive

Exclusive bespoke multi-course culinary experience

Private VIP lounge pavilion with luxury decor
Curated tasting menu with sommelier wine pairing
Concierge reservation & personalized VIP hosting

More than just a booth

Every participating brand benefits across four strategic pillars:

01 · REVENUE

Direct Sales

Sell your signature dishes & beverages directly to over 150,000 eager festival-goers.

02 · EXPERIENCE

Taste Sampling

Offer product samples, test new menu items, and receive real-time consumer feedback.

03 · B2B CONNECT

Partnerships

Expand your distribution network, connect with supply chains and international culinary delegates.

04 · BRANDING

Brand Elevation

Amplify brand resonance through multi-channel media, live stage showcases, and social virality.

Directing AuthoritiesHanoi People's Committee · Hanoi Department of Culture, Sports and Tourism
OrganiserVietnam Exposition Center (VEC)
Co-organisersWBQA · Worldchefs

Product Concepts
Exclusively at Firebeat

With the FIREBEAT concept, international brands can creatively tailor product packages to deliver standout culinary experiences and maximise sales at the festival.

01 · INDIVIDUALSolo Combo

TASTE EXPLORER

Convenient grab-and-go snack & beverage set for exploring the festival freely.

02 · COUPLEDuo Combo

COUPLE'S CHILL

Harmonious sharing pairing designed for shared moments in the festival atmosphere.

03 · GROUPGroup Combo (4 people)

PARTY FEAST

Generous BBQ meats & sides platter to share the celebratory festival spirit.

Food & Drink Combo Cup
Food & Drink Combo Cup2-in-1 combo cup pairing chilled drinks with delicious festival bites, perfect for enjoying on the go.
Giant Skewers Signature Set
Giant Skewers Signature SetSignature giant charcoal-grilled skewers featuring prime beef, ocean prawns, and richly marinated grilled chicken.
Giant Skewers & Signature Dishes Menu
Giant Skewers & Signature DishesFull-sized flame-grilled skewers and whole BBQ ribs packaged conveniently for festival goers.
BBQ Sharing Platter for Groups
BBQ Sharing PlatterAbundant sharing tray loaded with BBQ meats, ribs, sausages, grilled corn and signature craft sauces for 3–4 people.
Pre-Marinated BBQ Combos 200k, 400k, 600k
Pre-Marinated BBQ CombosPre-marinated BBQ combos at VND 200,000, 400,000 and 600,000, prepped and ready for live table grilling.
1-Meter Beer Tray (10 Cups)
Beer Meter Tray1-meter festival tray holding 10 craft beer cups, designed for group celebrations and toasts.
Drink Menu Combos
Drink Menu CombosDynamic beverage combos including meter trays, flight boxes, cocktail pairings, and yard cups.
Merchandise & Food Packaging
Merchandise & Food PackagingEco-friendly food packaging, branded drinkware, and festival merchandise with signature Firebeat identity.
16 m² FLOOR
BACK WALL 4M
SIDE WALL 4M
SIDE WALL 4M
CANOPY ROOF
SERVICE COUNTER 4M
Interactive 3D Model · Drag with mouse or finger to rotate

Turnkey Specifications Standard Module

4×4m16 m²Height 4m

Situated in 1 of 5 curated zones: Hanoi Heritage · Asian Flame · Global Fire · World Chefs' Grand Feast · Beat Boulevard.

Asian Flame Booth SetupGlobal Fire Booth Setup
ORGANIZERS PROVIDE
  • Turnkey steel modular structure & zone-branded fascia signage
  • 8 kW electrical load: 1x 32A breaker, 2x 4 kW industrial sockets (upgrades available)
  • 1 standard fire extinguisher per booth
  • Centralized commercial handwashing & utensil cleaning bay with grease traps
  • Daily site sanitization, waste collection & pest control
EXHIBITOR BRINGS
  • Cooking, grilling, and commercial refrigeration equipment
  • Covered waste separation bins
  • 1 additional CO₂ fire extinguisher (MT3)
  • Eco-friendly food packaging & branded staff uniforms
  • Point-of-sale display & marketing materials

4 Simple Steps to Join Firebeat

Deadline for documents & menu: 15 November 2026
Early applicants receive priority booth allocation.
  1. 01Application confirmation & deposit of VND 10,000,000 (approx. USD 400)Upon Registration
  2. 02Submit menu, pricing, booth design & electrical equipment for reviewBy 15 November 2026
  3. 03On-site logistics briefing, food safety check & booth handoverNov 26, 2026
  4. 04Festival live operations & post-event settlementNov 27–29, 2026

Join
Firebeat.

Submit your brand details so the organisers can advise on your zone, review the menu and confirm participation requirements.

Online Booth Registration

Please complete the official application form on our portal for priority booth location review, menu verification, and fast-track processing.

Register Your Booth Now
✓ Response within 24–48h✓ No submission fee✓ Data privacy assured